Small businesses need to establish their brands online. To build a successful presence on the Internet, you need to employ effective online marketing strategies.
If you are a start-up company or a small-sized business, a Search Engine Optimization (SEO) expert in Denver or a Pay-Per-Click (PPC) specialist could help you build the most effective online marketing strategy for your brand.
What is SEO?
SEO is the optimization of your website and your content to improve your organic search rankings on Google. It involves the use of keywords related to your topic. The more relevant and useful your site’s content is, the higher your ranking will be.
What is PPC?
PPC, on the other hand, involves paying for a higher ranking on Google’s first-page search results. Every time a user clicks on your sponsored listing, you pay the search engine. You need to set a budget and duration as you see fit for the paid ranking.
Which should you choose?
Now, you may wonder which one of these strategies can you use, or can you utilize both? Choosing one or both depends on the circumstances of your business, your objectives, and your marketplace.
SEO has many benefits such as low costs, sustainability, better click-through-rate (CTR), and wider scope. SEO works best for long-term goals like building your business as an authority in your industry. You gain trust from more clients this way, and ultimately, gain a loyal customer base.
PPC, meanwhile, can give you an instant increase in website traffic, instant visibility, tighter control on mechanisms and budget, stability, and speed. It works best in the short-term, especially when entering a highly competitive market or advertising a new product. You gain more exposure this way.
Of course, you can also employ both SEO and PPC, and make them complement each other. You can work with both an SEO expert and PPC specialist to help you find the right online marketing strategy for you.