If you’re a business owner in Utah, search engine optimization is probably on your radar for quite some time now. This strategy means optimizing your website by publishing valuable content, making sure it loads fast, and that it follows basic guidelines imposed by the search engines. When proper SEO is in place, your website will climb up the search engine results pages (SERPs) and stay in a favorable
Search engine optimization goes hand-in-hand with developing your website. SEO Werkz warns that without proper SEO, your customers would find it difficult to come across your site. Some SEO specialists try to rank sites fast using questionable techniques. While these techniques can improve your rankings almost instantly, they are not reliable and have serious consequences. This is especially true when Google implements changes to its algorithms, which it does on a regular basis.
There are three types of search engine optimization strategies that SEO professionals employ: white hat, black hat, and gray hat. Read on to make sure that the SEO experts you hired aren’t taking a shortcut, which would cost you your rankings and your hard-earned money in the future.
White hat SEO techniques involve the time-tested ways of offering well-written content, making your website easy to use, and using tags and keywords that are relevant to your pages. It also involves building backlinks to your website the natural way, such as guest posting or social sharing. The great thing about using white hat techniques is that its effect is for the long-term; this means your website rankings won’t get affected much during algorithm updates.
According to experts, there are three main examples of black hat SEO techniques: cloaking, keyword stuffing, or using hidden text. This technique also involves buying backlinks or traffic. Black hat SEO is shady because it is similar to cheating the SERPs. These practices also put your website at risk for a penalty, especially when Google changes its algorithm.
Gray hat SEO, meanwhile, uses techniques that are still generally questionable but are not necessarily considered as big no-nos. Experts note that using clickbait titles for articles (and they’re everywhere) is considered gray hat. Using Private Blog Networks, which still apparently works in bringing traffic to websites, is also gray hat because it’s been considered black hat before. The problem with gray hat techniques is the uncertainty of whether it will be considered black hat in the future.
If you are unsure of what technique your SEO specialist implemented on your site, the best way to go is to visit Google’s Webmaster guidelines. The checklist is available for all and is presented in layman’s language for those without prior SEO technical knowledge.