Motorists often feel shortchanged whenever they’re taking their cars for a tune up and this ruins the entire experience. If you can improve your services to match expectation, you can give your car shop an edge in the market.
You will have a hard time growing your car repair shop if your service leaves customers feeling shortchanged. Motorists are not hypersensitive about the price, far from it. They often think that they don’t get value for their money which reflects poorly on your business.
To shed this negative image, you need to up your level of service, supply customers with well-engineered parts and improve customer service. You need to let your customer know that they can trust you to do a swell job on their cars. Having capable technicians and topnotch equipment such as a Baileigh tube and pipe notcher helps you get there.
Educate your customers
Regardless of how hard you try, it would be hard to impress people who think that you’re always out to get them. See, money is hard to come, and car running costs are on the rise, backing drivers into a corner, financially. Don’t be that shop that just takes their money.
Rather be that repair service that values their well-being and goes out of their way to ensure they have a great motoring experience. Seek to understand their driving habits, their maintenance shortcomings and offer credible solutions. If you can help them avoid mistakes that ruin their cars and cause them to incur hefty repair bills, you will earn their trust.
Improve your customer service
Cars mean different things to different drivers, with most motorists viewing them as a means of transport. This group of drivers only care that the car gets them to their destination and back to their homes. Such drivers don’t have an interest in learning about the inner workings of a car, and they fall in their majority.
It is all the group that dreads the trip to the repair shops. If you can make them feel valued, safe, and comfortable doing business with you, you can earn their trust.
Motorists often dread making a trip to the repair shop as they are confident that they are going to have a terrible experience. By proving to your customers that you’re a reliable shop that provides quality service, you can win over more clients and grow your business.