Various misconceptions are surrounding reputation management in SEO. While a large majority views it as ordinary social media monitoring, others view it as a model of public relations.
Unfortunately, there are still business people who do not know the importance or relevance of reputation management to their businesses. SEO Werkz explains the part played by online reputation management in your search engine optimization project for your company in Utah.
With online business marketing, transparency has become a business commandment. Transparency in business is expressed in such ways as allowing your employees to talk about your services and products publicly, setting up a one-on-one communication channel, and asking your customers for feedback. Transparency is also expressed by not covering up criticism but instead addressing it publicly. This takes care of any reputation problems that you might have since you address all concerns from your customer. While transparency is risky in business, lack of it is even riskier.
Failures in Online Reputation Management
Transparency does not come without a price. If you accept customer opinions and feedback, you must be ready to face criticisms promptly. Failure in reputation management may occur when your competitors take advantage of the criticisms, your employees are not savvy with social media, or a product or service is criticized too much. You need to have a reputation management plan in place, prior to embarking on the transparency route.
Social Media Monitoring in Reputation Management
Effective reputation management requires a proactive approach of where you monitor the public reputation of your company on a daily basis, and not only when there is a nasty event to deal with. This monitoring allows you to collect information from social media sites and blogs, analyze the information, and see whether something negative or positive is being said to affect the company’s reputation.
If you do not fully understand online reputation management and its importance, or your current efforts are not sufficient to restore or protect your brand image, then you need professional help. This way, you will have all the areas covered to protect you from the aftermath of poor reputation management.