The most memorable conferences are those that have remarkable people. More specifically, famous people whom you had conversations with. In other words, conventions become notable because of the meaningful networking opportunities that people share.
Although networking depends on the willingness of people to interact, event planners such as One Floor Up can encourage participants to start a conversation with fellow attendees. In fact, this is the challenge for you as the organizer. You must maximize interaction among your attendees so that you can make your event more meaningful. When you brainstorm with your team, consider these tips:
Dedicate Time for Interaction
Many people go to conferences with networking as their primary goal, but because there’s a schedule of hourly talks to follow, they rarely get the chance to pause and talk to co-attendees. Change things up a bit by including time for networking in your program.
This may be as simple as having breakout groups after a talk. Also, it can be a game of getting as many business cards as possible in five minutes. Whatever you do, dedicate time for interaction. Event production companies can help you in integrating this into your program.
Choose the Food Wisely
Lunch served on tables allows people to interact with fellow attendees nearby. That’s good. However, what about the people at other tables? Most people wouldn’t go as far as jumping from one table to another to introduce themselves. Make it natural for them to go around and meet others. A buffet setup might help in that. People can talk while waiting in line or when they’re at the dessert bar getting ice cream.
Take Advantage of Technology
Even before the conference, you should be able to have online discussion forums. You can also do a live Twitter broadcast to elicit reactions from the audience. This will not just engage people but also create buzz online for those who are not able to attend your event.
Remember that you can use various forms of content for this. Videos should be a part of your strategy because you can repurpose content after the conference to sustain the buzz. Most production companies offer video coverage services, so you might want to consider that.
Conferences become memorable to people when they can interact with each other. Give that opportunity to them so that your event will be remarkable.