Marketing your Dental Practice: Local Search Basics

Online marketing webpage on a laptop screenThe best way to make your dental practice known in your local area is by maximising your website’s visibility locally. And the best way to do this is by optimising your website for local search or local SEO. If you’re just starting out with your local SEO campaign, make sure to cover these basics.

Choosing The Right Keywords and Key Phrases

While this might seem very basic, the keywords and phrases you choose could make or break your local SEO efforts. For instance, going with just “dentist” or “dental clinic” won’t suffice. Remember that you’re targeting your local area, so the more specific you are, the better. For instance, instead of “dentist UK”, you could go with “dental implants Hertfordshire” or “dentist Hertfordshire”, suggests Dominate Dental, a local search specialist.

Ensure that your Name, Address, and Phone Number (NAP) is Consistent and Accurate

You need to pay attention to your NAP details posted in online directories to make certain that they’re all updated and accurate. Google and other search engines hate inaccuracies. So make sure that your NAP is consistent across all directories and that your contact numbers and address is correctly formatted.

Claim Every Single One of your Local Listings

One of the most effective ways to get your practice mentioned on other relevant websites is to claim every one of your listings. For starters, make sure sign up and claim your listings in Google My Business, Yelp for Business Owners, Yahoo! Small Business Listings, and Bing Places for Business. You should likewise consider adding your business to relevant and authority local business and industry online directories.

Get Positive Reviews from your Customers

Consumers love reviews, and search engines love them too. While you don’t have to have a 100% rating, note that search engines favour businesses with stellar ratings and usually feature them on the top local search results above-the-fold, which are the results that users see first when searching.

Post Relevant and Clear Photos

Search engines like photos and people love photos, so it’s a win-win all around. Photos would help improve your ranking in local SERPs and increase conversions since people would feel more at ease going to your clinic if they have some idea of how you, your staff, equipment, and clinic look like.

Done right and managed properly, your local SEO efforts could be one of the most beneficial marketing investments for your practice. If you could incorporate these local search basics to your campaign strategy, you’ll draw more patients, increase your traffic, and rank higher in local SERPs in no time at all.