Smartphone Wars: The Pressure Is On For Blackberry To Innovate

blackberry_ceo_thorsten_heinsThorsten Heins, current CEO of BlackBerry, delivers both praise and criticism for iPhone while promoting its newest line, the BlackBerry Z10, in Australia. Mobile tech analysts like Roger Entner of Recon Analytics reacts, saying that BlackBerry needs to live up to its promise to innovate and be better than ever.

Heins gives where credit is due to Apple. He says, “Apple did a fantastic job in bringing touch devices to market… They did a fantastic job with the user interface. They are a design icon.” He further adds, “There is a reason why they were so successful, and we actually have to admit this and respect that.”

The BlackBerry CEO then reminds Apple about its lack of innovation these days. “The rate of innovation is so high in our industry that if you don’t innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone… is now five years old.”

Entner defends Apple and declares that the BlackBerry is just using Apple as a convenient target to make his product look good. “What else is he supposed to say? Apple is a very big target,” Entner retorts. He then adds that the BlackBerry must do better. It needs to innovate further than just offer a multitasking functionality in its Z10 phone.

Telecommunication analysts also contribute to the comparison between the two phones. Jeff Kagan, an expert in this industry, comments that the iPhone commands a larger presence in the market than BlackBerry does today. He, however, says that the BlackBerry 10 has showed remarkable improvement. He awaits what BlackBerry will produce in the coming months to continue enticing its fan base with a fine phone with newer and better features.

“Will these BlackBerry changes matter?” Kagan raises. “Bottom line is the marketplace will be better with more, not fewer operating systems.”