Marketing through social networks can increase your company’s brand awareness and sales by over 90%! It provides an exceptional marketing opportunity for all businesses regardless of their industry. The enhanced online traffic also boosts your search engine ranking.
For any business to reap from social networks, it requires a sound marketing strategy. You should also partner with a dedicated social media marketing company in Singapore for you to make substantial gains. Here are the key elements of a social media marketing strategy you should incorporate.
Customize Your Content for Specific Channels
There might be some content that should feature on all your channels but ensure you adjust the message to suit particular audiences. LinkedIn, for instance, tends to have a business-focused clientele, so your content should be in-depth business topics. Pay attention to the audience demographic of each channel so that the content you publish appeals to them.
Keep Track Of Your Metrics
Metrics are essential in evaluating the impact of your campaign. A few parameters you can measure are your conversion rate, reach, brand mentions and total shares. Measure the metrics of all channels differently to get a good picture. Schedule time to review your metrics together with your marketing company on a regular basis.
Have a Committed Social Media Customer Service
Should a potential customer post a question on any channel and not get a reply, they might shift to your competitor for answers. Make sure you have a social media first-responder on your payroll to answer any questions. Keep track of your regular followers and engage them. They will become your most prominent brand ambassadors.
Social media marketing is the most cost-effective form of marketing for all businesses. It is a great way to become an expert voice in your particular field. The sooner you partner with the right company to implement your social media marketing strategy, the sooner your business will grow.