Marketing through social networks can increase your company’s brand awareness and sales by over 90%! It provides an exceptional marketing opportunity for all businesses regardless of their industry. The enhanced online traffic also boosts your search engine ranking.
For any business to reap from social networks, it requires a sound marketing strategy. You should also partner with a dedicated social media marketing company in Singapore for you to make substantial gains. Here are the key elements of a social media marketing strategy you should incorporate.
Customize Your Content for Specific Channels
There might be some content that should feature on all your channels but ensure you adjust the message to suit particular audiences. LinkedIn, for instance, tends to have a business-focused clientele, so your content should be in-depth business topics. Pay attention to the audience demographic of each channel so that the content you publish appeals to them.
Keep Track Of Your Metrics
Metrics are essential in evaluating the impact of your campaign. A few parameters you can measure are your conversion rate, reach, brand mentions and total shares. Measure the metrics of all channels differently to get a good picture. Schedule time to review your metrics together with your marketing company on a regular basis.
Have a Committed Social Media Customer Service
Should a potential customer post a question on any channel and not get a reply, they might shift to your competitor for answers. Make sure you have a social media first-responder on your payroll to answer any questions. Keep track of your regular followers and engage them. They will become your most prominent brand ambassadors.
Social media marketing is the most cost-effective form of marketing for all businesses. It is a great way to become an expert voice in your particular field. The sooner you partner with the right company to implement your social media marketing strategy, the sooner your business will grow.
The hospitality industry is very competitive. Many small hotels find themselves at a disadvantage, given their limited resources compared to that of leading hospitality brands. The good thing is digital marketing allows them to compete against the industry’s big fish for a share of the market. Here are some digital marketing strategies your hotel can use to attract new guests:
Perform a website audit
A site audit provides important information about your website. Different tests are performed to analyze SEO and end-user experience issues.
Study the competition
Research about not only the hospitality industry in general but also your competitors. Find out how your website is performing compared to the sites of other hotels. Also, check their profiles and pages on different social media sites to try to understand their digital marketing strategy and see which works and does not.
Differentiate your hotel
Build your hotel’s digital presence around features that are unique to you. This helps guests in distinguishing your services from others. A unique hotel feature can be anything from stellar customer service to breath-taking landscapes. Look for features that are unique to your hotel and promote them in your online ads and promotions.
Invest in social media
Social media is an important marketing tool for hotels. Post about your services on your top social media platform. Encourage your guests also to share posts about their experience in your hotel. Incentivize the process by offering deals and discounts to users participating in contests on your social media pages.
Target your niche
Small hotels do not have the resources to compete against leading hospitality brands. For this reason, you should keep your target market in mind when developing a digital marketing strategy. All of your digital marketing efforts must revolve around the needs of your target market.
Hotels that do not implement a comprehensive digital marketing strategy risk losing potential clients and profits to the competition. Make sure to strategize well for the success of your business.