Starting an online store nowadays is ridiculously easy. Any start-up or budding entrepreneur only needs to look for affordable web design sites to make their ecommerce website and they’re already halfway there.
Even with all the help, however, there are still people who make costly mistakes when creating and running their online store. Whether you’re currently managing a successful brick-and-mortar store and want to expand online, or planning to launch a purely online retail operation, it’s important to think your launch strategy through, focusing particularly on the lessons that can be learned from the mistakes of others.
Here are some of the top mistakes for new ecommerce sites and how you can avoid them.
Believing the “If You Build It, They Will Come” Hype
Even if you already have a website, there’s still a lot of work to do before your business really gets going. Much like physical stores, online stores need a well-designed and continuing marketing and brand-building campaign to succeed.
Even if you’re a well-established store in London only looking to expand online, you still need to have an effective marketing strategy for your small business website in the UK. Be sure to get professional SEO work done for your online shop.
Not Being Unique
Customers have numerous options when shopping online. If your business has competition, you have to give your consumers reason to choose you over the others. You can’t expect to become successful by being an inferior version of more popular sites.
Don’t simply try to be better, be different, too. You can do this by offering products or services your competitors don’t have, having a better shipping and delivery service, or offering more affordable and quality products.
Failing to Properly Integrate Inventory and Management Practices
Many online stores don’t have an up-to-date inventory posted on their website, which then leads to a number of problems with customers, orders, and payments. If you’re already running an established brick-and-mortar store and plan to fulfil online orders from the same stock, be sure to sync inventory records by compiling online and offline sales data. It’s also a great idea to use these data to gain insight into customer preferences so that you can refine your offers and make it more enticing for them.
Starting an online store is easy. Making it successful, however, will need a bit of work. These and other tips should help you steer towards the path to sales success.